“IT IS QUITE A BIG MASTER PLAN. WE ARE PLANNING FOR THIS TO BE A TOP RATING GREEN DISTRICT. APART FROM THAT, PROPERTY HAS BECOME UNAFFORDABLE ESPECIALLY FOR THE LOCALS. WE ARE TRYING, ESPECIALLY IN THE FIRST PHASE TO OFFER A PRODUCT THAT IS STILL AFFORDABLE.”
Sam Tan, The Edge Financial Daily, 2014
KEN Johor Bharu will be an integrated development of residential and commercial units with a hotel, service suites and a shopping mall. The project will be located at the heart of the city, about 2.5km from the Malaysia-Singapore causeway.